There is no need to choose a domain name

As no need to choose a domain imyaChto common in the company, which manufactures custom pens and called Pen Island (Island handles) and graphic design studio Speed Of Art (Speed Art)? Do not torture, it’s simple: just have both silly domain names (penisland.net – in this case because of the word game turns “land penises” and speedofart.com – the most accurate translation would be “a bunch of speed”).

It would seem, manuals on how to choose a domain name that has already been written no less than the registered domains themselves. But while people continue to make mistakes, making this choice. And it makes once again go through the list the most common wrong move at registration of the domain name.

So, the first mistake: you come up with a domain name, not bothering to check whether it. Moreover, such errors are most marketers “old world” – those who still remember the advertising campaign without their online component. They stubbornly invent a pretty name, spend a lot of time – but do not care so as to check whether it is free. Despite the fact that such a test takes only a few seconds.

Error Two: likening someone (even if successful). Surprisingly many people believe that the company’s success is due to her name, and try to think of myself like that. This trick, by the way – to choose a domain name that is similar to the untwisted famous brand, something like adibas.com, – allows you to get good traffic. At first. But in the long run it does not work, because your visitors will not find it on the things which are coming, plus they will not be taken seriously your company.

The third mistake – a wrong choice of hosting. Remember that, as the name he bears certain information, so a serious business should have a serious address: .com, .ru, .ua. Despite the fact that now we are working on the allocation of new domain names, major projects are better placed on the proven and serious Loman.

The fourth mistake: Select a mouthful, and slozhnochitaemogo and because – quite forgettable name. Wrong to assume that the name must be stored only visually. Man saves the information as it is convenient, therefore, your name should be easy for both visual and auditory perception for. Again, it is possible that one day you will need, so that it was made, for example, on the radio.